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Loyalty & Engagement

Loyalty programs have a long and rich history in the commercial world. For years, businesses have been fine-tuning these systems to develop deeper connections with customers and...

Loyalty & Engagement

There’s no denying the convenience of shopping online or at big box retailers. However, you can make a huge impact on your community simply by choosing to...

Loyalty & Engagement

For many small businesses, the key to growth lies in building a sense of community. Often, that community consists of a constantly shifting mix of loyal customers,...

Loyalty & Engagement

Every loyalty program hands out points and rewards in exchange for certain purchases. It’s time to catapult your small business’s loyalty program to a whole new level...

Loyalty & Engagement

Customers love rewards programs because they give them special perks and discounts. But loyalty programs benefit not only the customers they serve but also the businesses that...

Loyalty & Engagement

Maintaining a meaningful relationship with existing customers is essential to your business’ success. As a small business, it is in your best interest to do more with...

Loyalty & Engagement

No one knows better than small business owners: return customers are invaluable. While it is true that “it costs 5x more to get a new customer than...

Marketing

If you’re the owner of a small local restaurant, you already know just how much every repeat customer matters and how important a great loyalty program is...

Loyalty & Engagement

Loyalty programs allow brands to foster customer engagement and boost morale. While loyalty programs are great, if you focus only on purchases, you may miss out on...

Marketing

If you want to give back to your customers and encourage their continuous patronage, it’s a good idea to develop a loyalty program for your local business....

Loyalty & Engagement

Discounts are a staple of most reward programs. In fact, studies show that 60% of customers expect them in return for joining a loyalty program, making them...

Strategic Partnerships

In a world that is becoming more and more connected, businesses are always finding new ways to improve how they interact with customers, partners, and other local...

Loyalty & Engagement

Running a small business is more difficult than ever. Not only do you have to keep up with all the normal ins and outs of running a...

Loyalty & Engagement

In today’s small business world, what is the most important driver of success? That depends on who you ask—but you might be hard-pressed to find a small...

Marketing

In most industries, competition amongst similar businesses is quite fierce and to keep customers interested in a particular brand, owners and marketers alike are coming up with...

Strategic Partnerships

It’s important for local businesses to think outside the box when it comes to growing their business — especially since your other local “competitors” could be the...

Strategic Partnerships

Whether you’re striving to build your business from the ground up or you’ve hit a temporary plateau, you may be evaluating how to increase your company’s revenue....

Loyalty & Engagement

An engaging loyalty program is vital to forming meaningful customer connections. Notice the keyword here: “engaging.” To create a loyalty program that holds the attention of your...

Loyalty & Engagement

In the current economic climate, retaining customers has become just as important as acquiring new ones, especially for small businesses trying to navigate the increasingly competitive commercial...

Marketing

With an ongoing recession, it is more important than ever to keep your existing customers happy, especially as a small business. Taking from the market habits developed...